About Us

About Us


PRIME STORE is managed and administrated by KHALID LEMAR Company, Dubai based company and established in 2016. We are offering a wide range of electronics like Mobile phones, Tablet, Smart Watches, Mobile Accessories, and Perfumes. We are purely dealing with genuine and authentic products. We are directly working with brands.

From the very beginning of our existence, we have been dealing mobile phones retail and wholesale by partnering with all the major brands such as Apple (iPhone, iPad), Samsung, Huawei, HTC, Nokia, XIAOMI, LG, PRIME, and Sony.

We are a company with well-known professionals that is always present in the key moments to achieve the challenges posed by our customers. We are problem-solvers, technologists, and innovators.

Our current employees for the PRIME store to sale and support are 12 employees :
Sales “ 4”
Marketing “3”
Technical “2”
Drivers “2”
Support “1”

What We Do
We lead Customers on their digital transformation journey, providing solutions and services that leverage deep industry expertise, global scale, customer care core value independence and an extensive partner community.

Our team of experts designs, builds and operates global networks, information systems and mobile technologies that connect people and also helps Local and International Customers by modernizing their IT infrastructure, Communication needs with latest technology solutions.

Our Mission
Our Mission is to provide affordable and quality solutions in the mobile industry and the world at large to meet specific challenges and enable our customers to benefit from the advanced use of information technology
We are dedicated to delighting our customers by persistently delivering advanced technology that becomes paramount for today, tomorrow and their future needs.

To convert our ideas into tangible attitudes and a culture that makes a difference in the IT & Technology Industry, we will convert our mission into vital and significant results that we would like to accomplish to make the greatest impact on our company.

Our Vision
Our dream is to become the world leading Mobile and Technology Company that produces quality products and provides reliable services.

In order to achieve our vision, we will focus and clearly define the vision statement and integrated it as the image of PRIME.ae business that we feel very compelled to achieve. As clearly stated in our mission statement, we want to provide affordable and quality solutions in mobile industry and the world at large to meet specific challenges and enable our customers to benefit from the advanced use of information technology, this will assist us on how we are going to achieve our vision.